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Privacy and Cookie Policy

We respect your right to privacy and are committed to protecting your information. This Privacy and Cookie Policy sets out to define how we (including affiliates) collect and safeguard your information as well as how we use this information to improve our products and services for the benefit of all our customers. The personal information you choose to share with us, along with data collected on how you use the Website to help us to better understand our customers as a group and as individuals. This then helps us to advise you on the products and services that meet your needs.


The following definitions shall apply to the Privacy and Cookie Policy; ‘Affiliates’ - means those companies listed under the Affiliate Details section (as may be amended from time to time). ‘Information Commissioner’ - means the Information Commissioner’s Office in the United Kingdom.

Privacy and Cookies Policy’ - means this privacy and cookies policy, as may be updated from time to time.
Website’ - means the website at
you’ and ‘your’ - means a user of the Website, which may be a corporate body.

What information do we collect and how do we collect it?

We will at all times only collect and process your personal information in accordance with the General Data Protection Regulation 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2015 as amended, and any other applicable data protection legislation including the following;

  • information about your computer and about your visits to and use of the Website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and Website navigation paths);
  • searches completed and preferences selected when using the Website;
  • information that you provide to us when registering with the Website (including your name and email);
  • information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including your name and email);
  • information that you provide when completing your profile on the Website (including your business name, name, email, telephone and mobile);
  • information relating to any orders you make of our goods or any other transactions that you enter into through the Website;
  • information that you provide when you take part in promotions, prize draws, competitions, customer surveys and questionnaires;
  • information that you give us when you contact us in writing or by phone; and
  • any other personal information that you choose to send to us.

Finally, we may receive information about you from third parties who are legally entitled to disclose that information.

Please read this Privacy and Cookie Policy carefully. By using the Website, you agree to the terms of this Privacy and Cookies Policy. If you do not agree to the terms of this Privacy and Cookies Policy, please stop using the Website immediately.

How do we process your personal data?

By using the Website, you agree that your information may be used by us (and where relevant by our Affiliates) for any of the following purposes:

  • to process the delivery of goods ordered;
  • to provide you with a personalised browsing experience when using the Website;
  • to fulfil any contractual agreements between you and us;
  • when we have your consent, to send you details via email of other products and services which we think may interest you, or to conduct market research;
  • to manage and operate any account that you hold with us;
  • to understand your ordering behaviour in order to develop and improve our products and services;
  • to process your orders;
  • to check and verify your identity and prevent and detect crime including any suspected fraudulent behaviour; and
  • to comply with legal and regulatory requirements.

We will only process your data for marketing purposes if you have given consent in the form of ticking the relevant box when registering a new account, if you have opted in to receiving communications from us via your existing account settings, during the checkout process or you have signed up to one or more of our mailings lists via another means.

With your consent, we may contact you:

  • with offers and information about our products and/or services;
  • for customer research, e.g. to help improve our services.
You may indicate your consent to the above by ticking boxes indicating your consent.
You may opt-out from receiving marketing communications at any time by:
  • following the opt-out instructions contained in the communications that we send you, such as clicking on the "unsubscribe" link on any email newsletter that we send to you;
  • changing your marketing preferences when logging into your account online on the Website; or
  • emailing us at the email address below.

Is my information shared with anyone else?

We will share your information with Affiliates to facilitate delivery of Goods ordered (listed under Affiliate Details) and payment providers (listed under Payment Providers) where you make a purchase on the Website.
We use your information only as set out in this Privacy and Cookie Policy and will not sell, rent or pass your information on to others for marketing purposes without your express consent.
We may release account information where we believe in good faith that this release is reasonably necessary to comply with the law.
We may disclose your information to third parties in connection with the sale, transfer or disposal of our business, provided that they continue to use your information substantially in accordance with the terms of this Privacy and Cookies Policy.

How long will my data be retained?

We will keep your personal information only for as long as necessary to fulfil the purposes for which we are processing your personal information unless the law permits or requires longer. For example, we might need to keep your personal data to assist with any warranties that may exist.

Cookies and other tracking technologies

Our Website used cookies and other tracking technologies to collect information about your online preferences. Cookies are small pieces of information sent by a web served to a web browser which allows the server to uniquely identify the browser on each page.

How is my information kept safe?

We follow strict technical and organisation security procedures in the storage and disclosure of information, which you have given us. This is to prevent the loss, unauthorised access or unlawful processing of your personal information. We keep your information confidential and store it on a secure server which is password protected, hidden behind a firewall from the outside world.
However, whilst we have used our best efforts to ensure the security of your data, please be aware that we cannot guarantee the security of information transmitted over the Internet.
We (or Affiliates on our behalf) may store or process information that we collect about you within the European Economic Area adhering to the General Data Protection Regulation 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2015 as amended, and any other applicable data protection legislation.

What are my rights?

You have certain rights in relation to your personal information, including the right to;
  • request access to and obtain a copy of your personal information (Subject Access Request)
  • rectification of your personal information if it is no longer accurate
  • erasure of your personal information if our retention is no longer necessary for the purposes for which it was collected
  • restrict or object to the processing of your personal information (in certain circumstances)
  • data portability (if applicable)
If you wish to exercise any of your rights in relation to your personal information, please send your request to us in writing via any of the following means;
  • by email using address
  • by post, Data Protection Officer, DKB Toys and Distribution Limited, Mermaid House, Puddle Dock, Blackfriars, London, EC4V 3DB
You also have the right to contact the Information Commissioner if you are unhappy with our privacy practices advised in this Privacy Policy.

Misue of personal data

Any improper collection or misuse of personal information is in violation of this Privacy Policy. Please report it by emailing
You agree not to misuse any personal information available on our sites or to gather it or use robots or other automated scripts, codes or functionalities to do so.
We may immediately suspend or terminate your access to the Website without notice if we become aware that you are in breach of applicable terms and conditions of use or of this Privacy Policy.

Affiliate details

DPD Group UK Limited incorporated and registered in England and Wales with company number 732993, whose registered office is at ROEBUCK LANE, SMETHWICK, B66 1BY.
DPD privacy policy

Last updated: 15 July 2021